Adding psychological value to heritage tourism experiences revisted

Jewell, Bronwyn and Crotts, John C. (2009) Adding psychological value to heritage tourism experiences revisted. Journal of Travel and Tourism Marketing, 26 3: 244-263. doi:10.1080/10548400902925122

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Author Jewell, Bronwyn
Crotts, John C.
Title Adding psychological value to heritage tourism experiences revisted
Journal name Journal of Travel and Tourism Marketing   Check publisher's open access policy
ISSN 1054-8408
Publication date 2009-05-01
Sub-type Article (original research)
DOI 10.1080/10548400902925122
Open Access Status Not yet assessed
Volume 26
Issue 3
Start page 244
End page 263
Total pages 20
Editor K. S. Chon
Place of publication Philadelphia, PA, United States
Publisher Routledge
Language eng
Subject 1409 Tourism, Leisure and Hospitality Management
1406 Marketing
Abstract In 2001 the authors explored the underlying motives and needs of visitors to a heritage site, employing a method known as the Hierarchical Value Map (HVM) technique. Drawing from a small sample of visitors to a preserved 18th century plantation via qualitative interviews, the analysis revealed that most respondents were looking for a satisfying leisure experience where pleasure and learning are complementary. Recently, as part of a PhD by Jewell, this site was revisited with the methodologies of the HVM technique and Associated Pattern Technique (APT) combined in order to conduct quantitative research on a larger sample size. Results validated the 2001 research but with some differences detected. When comparing the current study to the 2001 study, differences were found regarding the connections between attributes, consequences/benefits, and values. The main difference that occurred between the 2001 study and current study was that the end core value of “Stop Repeating Mistakes of the Past,” was not considered by either visitors to Drayton Hall or Control Group respondents as being an important end core value. The end core value for both groups was, overall, that heritage made for a satisfying experience which in itself was pleasurable.
Keyword HVM
Heritage visitors
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: 2010 Higher Education Research Data Collection
UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 7 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 10 times in Scopus Article | Citations
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Created: Thu, 08 Apr 2010, 19:46:24 EST by Claire Shuter on behalf of School of Tourism