Internships in marketing: Goals, structures, and assessment--Student, company and academic perspectives

Alpert, Frank, Heaney, Joo-Gim and Kuhn, Kerri-Ann L. (2009) Internships in marketing: Goals, structures, and assessment--Student, company and academic perspectives. Australasian Marketing Journal, 17 1: 36-45. doi:10.1016/j.ausmj.2009.01.003

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Author Alpert, Frank
Heaney, Joo-Gim
Kuhn, Kerri-Ann L.
Title Internships in marketing: Goals, structures, and assessment--Student, company and academic perspectives
Journal name Australasian Marketing Journal
ISSN 1441-3582
Publication date 2009-05-01
Year available 2009
Sub-type Article (original research)
DOI 10.1016/j.ausmj.2009.01.003
Open Access Status File (Author Post-print)
Volume 17
Issue 1
Start page 36
End page 45
Total pages 10
Place of publication Oxford, United Kingdom
Publisher Elsevier
Language eng
Subject C1
Abstract Work-integrated learning in the form of internships is increasingly important for universities as they seek to compete for students, and seek links with industries. Yet, there is surprisingly little empirical research on the details of internships: (1) What they should accomplish? How they should be structured? (3) How student performance should be assessed? There is also surprisingly little conceptual analysis of these key issues, either for business internships in general, or for marketing internships in particular. Furthermore, the “answers” on these issues may differ depending upon the perspective of the three stakeholders: students, business managers and university academics. There is no study in the marketing literature which surveys all three groups on these important aspects of internships. To fill these gaps, this paper discusses and analyses internship goals, internship structure, and internship assessment for undergraduate marketing internships, and then reports on a survey of the views of all three stakeholder groups on these issues. There are a considerable variety of approaches for internships, but generally there is consensus among the stakeholder groups, with some notable differences. Managerial implications include recognition of the importance of having an academic aspect in internships; mutual understanding concerning needs and constraints; and the requirement that companies, students, and academics take a long-term view of internship programs to achieve mutually beneficial outcomes.
Keyword Internships
Marketing education
Survey research
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Available online 6 March 2009.

Document type: Journal Article
Sub-type: Article (original research)
Collections: 2010 Higher Education Research Data Collection
UQ Business School Publications
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Citation counts: Scopus Citation Count Cited 16 times in Scopus Article | Citations
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Created: Tue, 01 Dec 2009, 23:59:08 EST by Karen Morgan on behalf of UQ Business School