Should you buy? Neo-Liberalism, neo-HPE, and your neo-job

Macdonald, Doune, Hay, Peter and Williams, Ben (2008) Should you buy? Neo-Liberalism, neo-HPE, and your neo-job. Journal of Physical Education New Zealand, 41 3: 6-13.

Author Macdonald, Doune
Hay, Peter
Williams, Ben
Title Should you buy? Neo-Liberalism, neo-HPE, and your neo-job
Journal name Journal of Physical Education New Zealand   Check publisher's open access policy
ISSN 1172-5958
Publication date 2008
Year available 2009
Sub-type Article (original research)
Volume 41
Issue 3
Start page 6
End page 13
Total pages 8
Place of publication Dunedin, New Zealand
Publisher Physical Education New Zealand Inc
Collection year 2009
Language eng
Subject 130210 Physical Education and Development Curriculum and Pedagogy
939902 Education and Training Theory and Methodology
160506 Education Policy
130199 Education systems not elsewhere classified
Abstract Have you noticed a proliferation of commercial services and programmes to help schools do Health and Physical Education (HPE), school sport, or physical activity better? It is no accident that more and more businesses want to promote their product to schools and that schools are seeking a "competitive edge" by purchasing these new products. This paper addresses the socio-political conditions, reflecting the ideology of neo-liberalism, that have shaped the rise of a market philosophy in education. HPE and school sport, important educational spaces for the production of healthy, self-managing citizens, are ripe for the intervention of market forces. Often commercial providers have no educational expertise yet, through their co-option of the "right" language, they find themselves teaching a simplified or populist version of HPE. This ultimately raises the question, "What is the value of HPE teachers' expertise to 'trade' in the education market place?" Time for a neo-job?
Keyword Health and physical education
Q-Index Code C1
Q-Index Status Provisional Code

Document type: Journal Article
Sub-type: Article (original research)
Collections: Excellence in Research Australia (ERA) - Collection
School of Human Movement and Nutrition Sciences Publications
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Created: Mon, 14 Sep 2009, 13:55:39 EST by Deborah Noon on behalf of School of Human Movement and Nutrition Sciences