Health promotion impact evaluation: 'Healthy messages calendar (The Maramataka Korero Hauora)'

Robertson, Heather R. and Neville, Stephen (2008) Health promotion impact evaluation: 'Healthy messages calendar (The Maramataka Korero Hauora)'. Nursing Praxis in New Zealand, 24 1: 24-35.

Author Robertson, Heather R.
Neville, Stephen
Title Health promotion impact evaluation: 'Healthy messages calendar (The Maramataka Korero Hauora)'
Journal name Nursing Praxis in New Zealand   Check publisher's open access policy
ISSN 0112-7438
Publication date 2008-03-01
Year available 2008
Sub-type Article (original research)
Volume 24
Issue 1
Start page 24
End page 35
Total pages 12
Editor Tina Smith
Place of publication Palmerston North, New Zealand
Publisher J. Perry
Language eng
Subject C1
321207 Indigenous Health
321199 Nursing not elsewhere classified
111713 Maori Health
1110 Nursing
Abstract A health promotion intervention, the 'Healthy Messages Calendar (Te Maramataka Korero Hauora)', was produced by the combined efforts of a number of community groups and provided free to every household in Tairawhiti. The purpose of the present study was to evaluate the project to determine if it was an effective health promotion tool for the dissemination of health information. Qualitative data were obtained from five focus groups; four of which were selected cohorts in the community and one from the stakeholders or key players in the development of the calendar. Data were analysed using a general inductive approach as offered by Thomas (2004). Results indicated the calendar was a valuable health promotion tool that provided appropriate health information to the people of Tairawhiti. Focus group feedback showed an overwhelmingly positive community response to the calendar. Local production and use of children's artwork and Maori translations to promote messages ensured that the calendar was well received by the local community. The results highlighted the positive link between health promotion practices and the health needs of a local community.
Keyword Health promotion
Impact evaluation
Maori health
Disclosure of information
Focus groups
Q-Index Code C1
Q-Index Status Provisional Code

Document type: Journal Article
Sub-type: Article (original research)
Collections: Excellence in Research Australia (ERA) - Collection
School of Nursing, Midwifery and Social Work Publications
Version Filter Type
Citation counts: Scopus Citation Count Cited 0 times in Scopus Article
Google Scholar Search Google Scholar
Created: Wed, 05 Aug 2009, 21:17:12 EST by Vicki Percival on behalf of School of Nursing, Midwifery and Social Work