E-trust: the influence of perceived interactivity on e-retailing users

Merrilees, Bill and Fry, Marie-Louise (2003) E-trust: the influence of perceived interactivity on e-retailing users. Marketing Intelligence & Planning, 21 2: 123-128. doi:10.1108/02634500310465461

Author Merrilees, Bill
Fry, Marie-Louise
Title E-trust: the influence of perceived interactivity on e-retailing users
Journal name Marketing Intelligence & Planning   Check publisher's open access policy
ISSN 0263-4503
Publication date 2003-01-01
Sub-type Article (original research)
DOI 10.1108/02634500310465461
Open Access Status Not yet assessed
Volume 21
Issue 2
Start page 123
End page 128
Total pages 6
Place of publication Bingley, U.K
Publisher Emerald Insight
Language eng
Subject 150504 Marketing Measurement
Formatted abstract
E-retailing has received considerable attention in recent years, especially with the help of consumer behaviour concepts and tools.
This particular paper focuses on e-trust and its antecedents. Special attention is given to the proposition that the more a site is perceived to be interactive, then the greater the trust that users attach to that site.
Previous research has demonstrated this relationship with respect to a particular site.
The current paper re-examines this relationship with respect to another site.
More importantly, the paper tests whether the nexus between interactivity and e-trust applies to both pure “click” and “brick and click” e-retailers.
Keyword Consumer behaviour
Electronic commerce
World Wide Web
Q-Index Code C1
Institutional Status Unknown

Document type: Journal Article
Sub-type: Article (original research)
Collections: Excellence in Research Australia (ERA) - Collection
UQ Business School Publications
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Citation counts: Scopus Citation Count Cited 57 times in Scopus Article | Citations
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Created: Mon, 06 Apr 2009, 23:51:00 EST by Maria Campbell on behalf of Library Corporate Services