The Harm Chain: A Public Policy Development and Stakeholder Perspective

Polonsky, Michael Jay, Carlson, Les and Fry, Marie-Louise (2003) The Harm Chain: A Public Policy Development and Stakeholder Perspective. Marketing Theory, 3 3: 345-364. doi:10.1177/147059310333003

Author Polonsky, Michael Jay
Carlson, Les
Fry, Marie-Louise
Title The Harm Chain: A Public Policy Development and Stakeholder Perspective
Journal name Marketing Theory   Check publisher's open access policy
ISSN 1470-5931
Publication date 2003-09-01
Sub-type Article (original research)
DOI 10.1177/147059310333003
Open Access Status
Volume 3
Issue 3
Start page 345
End page 364
Total pages 20
Place of publication London
Publisher Sage
Language eng
Subject 150506 Marketing Theory
Formatted abstract
This article introduces the concept of a ‘harm chain’ as a mechanism to further broaden the way in which firms and public policy makers consider potential negative outcomes from marketing activities.
The purpose of conceptualizing a ‘harm chain’ is to examine specifically the creation of harm within networks of marketing exchanges that might occur throughout pre-production, production, consumption and post-consumption activities.
The authors suggest that addressing issues where harm occurs allows both firms and policy makers to identify whether exchanges bring about harm and how relevant parties can address the core cause of harm, as well as how those who are harmed can be protected.
Keyword harm
public policy development
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Unknown
Additional Notes Social Marketing special edition

Document type: Journal Article
Sub-type: Article (original research)
Collections: Excellence in Research Australia (ERA) - Collection
UQ Business School Publications
Version Filter Type
Citation counts: Scopus Citation Count Cited 32 times in Scopus Article | Citations
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Created: Fri, 03 Apr 2009, 22:14:19 EST by Maria Campbell on behalf of Library Corporate Services