Watching Television Without Pity: The productivity of online fans

Andrejevic, M. (2008) Watching Television Without Pity: The productivity of online fans. Television and New Media, 9 1: 24-46. doi:10.1177/1527476407307241

Attached Files (Some files may be inaccessible until you login with your UQ eSpace credentials)
Name Description MIMEType Size Downloads

Author Andrejevic, M.
Title Watching Television Without Pity: The productivity of online fans
Journal name Television and New Media   Check publisher's open access policy
ISSN 1527-4764
Publication date 2008-01-01
Sub-type Article (original research)
DOI 10.1177/1527476407307241
Open Access Status DOI
Volume 9
Issue 1
Start page 24
End page 46
Total pages 23
Editor T. Miller
Place of publication Thousand Oaks, CA, United States
Publisher Sage Publications
Language eng
Subject 200212 Screen and Media Culture
950204 The Media
200102 Communication Technology and Digital Media Studies
200104 Media Studies
1902 Film, Television and Digital Media
2001 Communication and Media Studies
2002 Cultural Studies
Formatted abstract
Increasingly, online fan sites are providing instant feedback to television writers and scriptwriters, who are starting to pay more attention to the chatter of "the boards." At the same time, the boards have become a marketing strategy for TV shows that takes advantage of interactivity to create fan communities and build viewer loyalty. Drawing on a case study of the popular web site, this article explores the way in which online viewer activity doubles as a form of value-enhancing labor for television producers in two ways: by allowing fans to take on part of the work of making a show interesting for themselves and by providing instant (if not necessarily statistically representative) feedback to producers. Based on interviews with producers and contributors to a bulletin board they frequent, the article explores both sides of interactivity: the promise of shared control and the ability to off-load some market research labor onto viewers.

Keyword Interactivity
Television Without Pity
Bulletin boards
Q-Index Code C1
Q-Index Status Confirmed Code

Available Versions of this Record
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 109 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 136 times in Scopus Article | Citations
Google Scholar Search Google Scholar
Created: Thu, 02 Apr 2009, 00:49:24 EST by Angela Mason on behalf of Centre for Critical and Cultural Studies