Media audiences, ethnographic practice and the notion of a cultural field

Athique, A. (2008) Media audiences, ethnographic practice and the notion of a cultural field. European Journal of Cultural Studies, 11 1: 25-41. doi:10.1177/1367549407084962


Author Athique, A.
Title Media audiences, ethnographic practice and the notion of a cultural field
Journal name European Journal of Cultural Studies   Check publisher's open access policy
ISSN 1367-5494
Publication date 2008-01-01
Sub-type Article (original research)
DOI 10.1177/1367549407084962
Open Access Status
Volume 11
Issue 1
Start page 25
End page 41
Total pages 17
Editor Alasuutari, P.
Gray, A.
Hermes, J.
Place of publication Great Britain
Publisher Sage
Language eng
Subject 200211 Postcolonial Studies
200212 Screen and Media Culture
970116 Expanding Knowledge through Studies of Human Society
C1
Abstract This article will consider in detail the implications of a diffuse social imagination for existing paradigms of ethnographic audience research. The notion of a 'cultural field research model will be offered here as an alternative structure for locating media communities as sites of social practice. This is a theoretical framework that reformulates the conception of media audiences as 'imagined communities by replacing a demographically constituted ethnographic model with an emphasis on surveying the diverse inhabitants of a cultural field constructed around participation in particular instances of media practice. Copyright
Keyword Cultural studies
Ethnography
Globalization
Media audiences
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: 2009 Higher Education Research Data Collection
Centre for Critical and Cultural Studies Publications
 
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Citation counts: TR Web of Science Citation Count  Cited 5 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 7 times in Scopus Article | Citations
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Created: Thu, 02 Apr 2009, 00:30:45 EST by Angela Mason on behalf of Centre for Critical and Cultural Studies