Perception of prescription medicine sample packs among Australian professional, government, industry, and consumer organizations, based on automated textual analysis of one-on-one interviews

Kyle, G. J., Nissen, L. M. and Tett, S. E. (2008) Perception of prescription medicine sample packs among Australian professional, government, industry, and consumer organizations, based on automated textual analysis of one-on-one interviews. Clinical Therapeutics, 30 12: 2461-2473. doi:10.1016/j.clinthera.2008.12.016


Author Kyle, G. J.
Nissen, L. M.
Tett, S. E.
Title Perception of prescription medicine sample packs among Australian professional, government, industry, and consumer organizations, based on automated textual analysis of one-on-one interviews
Journal name Clinical Therapeutics   Check publisher's open access policy
ISSN 0149-2918
Publication date 2008-01-01
Year available 2008
Sub-type Article (original research)
DOI 10.1016/j.clinthera.2008.12.016
Open Access Status
Volume 30
Issue 12
Start page 2461
End page 2473
Total pages 13
Editor P. D. Watson
Place of publication Princeton, U.S.
Publisher Excerpta Medica
Language eng
Subject C1
111503 Clinical Pharmacy and Pharmacy Practice
111708 Health and Community Services
111717 Primary Health Care
920207 Health Policy Economic Outcomes
1115 Pharmacology and Pharmaceutical Sciences
Abstract Background: Prescription medicine samples provided by pharmaceutical companies are predominantly newer and more expensive products. The range of samples provided to practices may not represent the drugs that the doctors desire to have available. Few studies have used a qualitative design to explore the reasons behind sample use. Objective: The aim of this study was to explore the opinions of a variety of Australian key informants about prescription medicine samples, using a qualitative methodology. Methods: Twenty-three organizations involved in quality use of medicines in Australia were identified, based on the authors' previous knowledge. Each organization was invited to nominate 1 or 2 representatives to participate in semistructured interviews utilizing seeding questions. Each interview was recorded and transcribed verbatim. Leximancer v2.25 text analysis software (Leximancer Pty Ltd., Jindalee, Queensland, Australia) was used for textual analysis. The top 10 concepts from each analysis group were interrogated back to the original transcript text to determine the main emergent opinions. Results: A total of 18 key interviewees representing 16 organizations participated. Samples, patient, doctor, and medicines were the major concepts among general opinions about samples. The concept drug became more frequent and the concept companies appeared when marketing issues were discussed. The Australian Pharmaceutical Benefits Scheme and cost were more prevalent in discussions about alternative sample distribution models, indicating interviewees were cognizant of budgetary implications. Key interviewee opinions added richness to the single-word concepts extracted by Leximancer. Conclusions: Participants recognized that prescription medicine samples have an influence on quality use of medicines and play a role in the marketing of medicines. They also believed that alternative distribution systems for samples could provide benefits. The cost of a noncommercial system for distributing samples or starter packs was a concern. These data will be used to design further research investigating alternative models for distribution of samples.
Keyword Prescription sample
Medication
Opinion
Organization
Government
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: 2009 Higher Education Research Data Collection
Excellence in Research Australia (ERA) - Collection
School of Pharmacy Publications
 
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Created: Tue, 31 Mar 2009, 21:14:03 EST by Elizabeth Pyke on behalf of School of Pharmacy