Technology as an Enabler of the Global Branding of Retail Financial Services

Wright, April (2002) Technology as an Enabler of the Global Branding of Retail Financial Services. Journal of International Marketing, 10 2: 83-98. doi:10.1509/jimk.

Author Wright, April
Title Technology as an Enabler of the Global Branding of Retail Financial Services
Journal name Journal of International Marketing   Check publisher's open access policy
ISSN 1069-031X
Publication date 2002-01-01
Sub-type Article (original research)
DOI 10.1509/jimk.
Open Access Status Not yet assessed
Volume 10
Issue 2
Start page 83
End page 98
Total pages 16
Place of publication East Lansing, MI
Publisher Michigan State University Press
Language eng
Subject 150307 Innovation and Technology Management
150308 International Business
Formatted abstract
The market for retail financial services has been transformed in the past decade by new distribution and processing technologies and their impact on consumer attitudes to banking and banks. These factors have removed the geographic and cost barriers to the global distribution of retail financial services and have led to a convergence in the key benefits sought by consumers in developed countries. This increases the need for and the effectiveness of globally consistent brand images. [ABSTRACT FROM AUTHOR]

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Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Unknown

Document type: Journal Article
Sub-type: Article (original research)
Collections: Faculty of Business, Economics and Law -- Publications
Excellence in Research Australia (ERA) - Collection
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Citation counts: TR Web of Science Citation Count  Cited 23 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 31 times in Scopus Article | Citations
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