The attitude-behavior relationship in consumer conduct: The role of norms, past behavior, and self-identity

Smith, Joanne R., Terry, Deborah J., Manstead, Anthony S. R., Louis, Winnifred R., Kotterman, Diana and Wolfs, Jacqueline (2008) The attitude-behavior relationship in consumer conduct: The role of norms, past behavior, and self-identity. The Journal of Social Psychology, 148 3: 311-333. doi:10.3200/SOCP.148.3.311-334


Author Smith, Joanne R.
Terry, Deborah J.
Manstead, Anthony S. R.
Louis, Winnifred R.
Kotterman, Diana
Wolfs, Jacqueline
Title The attitude-behavior relationship in consumer conduct: The role of norms, past behavior, and self-identity
Journal name The Journal of Social Psychology   Check publisher's open access policy
ISSN 0022-4545
Publication date 2008-06-01
Year available 2008
Sub-type Article (original research)
DOI 10.3200/SOCP.148.3.311-334
Open Access Status Not yet assessed
Volume 148
Issue 3
Start page 311
End page 333
Total pages 23
Editor Chris Aberson
Keith E. Davis
Michael R. Furr
Randall A. Gordon
Bernard Guerin
Robert F. Scherer
Place of publication Washington DC
Publisher Heldref Publications
Language eng
Subject C1
170113 Social and Community Psychology
970117 Expanding Knowledge in Psychology and Cognitive Sciences
Abstract The authors used a revised planned behavior model in the consumer domain. The revised model incorporated separate measures of descriptive and injunctive/prescriptive norms, self-identity, and past behavior in an effort to improve the predictive power of the theory of planned behavior (TPB; I. Ajzen, 1985) in relation to a self-reported consumer behavior: purchasing one's preferred soft drink. At Time 1, respondents (N = 112) completed self-report measures of (a) attitudes, (b) perceived behavioral control, (c) descriptive and injunctive/prescriptive norms, (d) self-identity, (e) past behavior, and (f) intentions. The authors assessed self-reported behavior 1 week later (Time 2). Attitudes, injunctive/prescriptive norms, descriptive norms, past behavior, and self-identity were all positively related to purchase intentions, and intentions were predictive of self-reported behavior at Time 2. These findings highlight the utility of the TPB in the consumer domain.
Keyword attitude-behavior relations
norms
self-identity
theory of planned behavior
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: 2009 Higher Education Research Data Collection
School of Psychology Publications
 
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Created: Thu, 26 Mar 2009, 21:04:47 EST by Lucy O'Brien on behalf of School of Psychology