Sun care advertising in popular U.S. magazines

Lee, Eric T., O’Riordan, David, Swetter, Susan M., Demierre, Marie-France, Brooks, Katie and Geller, Alan C. (2006) Sun care advertising in popular U.S. magazines. American Journal of Health Promotion, 20 5: 349-352.


Author Lee, Eric T.
O’Riordan, David
Swetter, Susan M.
Demierre, Marie-France
Brooks, Katie
Geller, Alan C.
Title Sun care advertising in popular U.S. magazines
Journal name American Journal of Health Promotion   Check publisher's open access policy
ISSN 0890-1171
Publication date 2006-05-01
Sub-type Critical review of research, literature review, critical commentary
Open Access Status Not yet assessed
Volume 20
Issue 5
Start page 349
End page 352
Total pages 4
Place of publication North Hollywood, CA, United States
Publisher American Journal of Health Promotion
Language eng
Subject 1117 Public Health and Health Services
Abstract Do sun care product advertisements placed in popular magazines reach populations at high risk of melanoma? The answer is, No, based on the findings of this survey. Cover-to-cover reviews of sun care product advertising in 579 issues of 24 top-selling magazines published between the months of May and September, 1997 to 2002, were examined. More than three-quarters (77%) of all sun care product advertisements were placed in women’s magazines. Most advertised sun care products were for either cosmetics (38%) or moisturizers (26%) containing sun protection factor (SPF). Few sun care products were advertised in magazines for men, travelers, outdoor recreation users, and parents/families, despite the high rate of excessive sun exposure in these groups.
Keyword Sunscreening Agents
Cosmetics
Periodicals
Advertising
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Critical review of research, literature review, critical commentary
Collections: Excellence in Research Australia (ERA) - Collection
School of Public Health Publications
 
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Created: Fri, 20 Mar 2009, 21:09:26 EST by Ms Sarada Rao on behalf of School of Public Health