Pharmaceutical company influences on medication prescribing and their potential impact on quality use of medicines

Kyle, G. J., Nissen, L. M. and Tett, S. E. (2008) Pharmaceutical company influences on medication prescribing and their potential impact on quality use of medicines. Journal of Clinical Pharmacy and Therapeutics, 33 5: 553-559. doi:10.1111/j.1365-2710.2008.00948.x


Author Kyle, G. J.
Nissen, L. M.
Tett, S. E.
Title Pharmaceutical company influences on medication prescribing and their potential impact on quality use of medicines
Journal name Journal of Clinical Pharmacy and Therapeutics   Check publisher's open access policy
ISSN 0269-4727
Publication date 2008-10-01
Year available 2008
Sub-type Article (original research)
DOI 10.1111/j.1365-2710.2008.00948.x
Open Access Status Not yet assessed
Volume 33
Issue 5
Start page 553
End page 559
Total pages 7
Editor Wan Po, A. L.
Kendall, M. J.
Place of publication UK
Publisher Wiley- Blackwell Publishing Ltd
Language eng
Subject 320503 Clinical Pharmacology and Therapeutics
920208 Health Policy Evaluation
C1
Abstract Background: Pharmaceuticals are big business, reporting strong market growth year after year. The 'gatekeepers' of this market are prescribers of medicines, who are the major target of pharmaceutical companies, utilizing direct and indirect influences.Methods:  This paper draws on previous research investigating pharmaceutical company prescribing influences to develop a qualitative model demonstrating the synergism between commercial influences on prescribing. The generic model was used to explore a realistic but hypothetical scenario to ascertain the applicability of the model.Results and Discussion:  A generic influence model was developed. The model was readily able to be adapted to reflect a realistic practice scenario.Conclusion:  Prescriber awareness of the linkages between various seemingly separate marketing techniques could potentially improve medicines usage in an evidence-based practice paradigm.
Keyword Pharmacology & Pharmacy
Pharmacology & Pharmacy
PHARMACOLOGY & PHARMACY
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: 2009 Higher Education Research Data Collection
School of Pharmacy Publications
 
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Citation counts: TR Web of Science Citation Count  Cited 4 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 6 times in Scopus Article | Citations
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Created: Thu, 13 Nov 2008, 18:44:12 EST by Elizabeth Pyke on behalf of School of Pharmacy