Services marketing: A managerial approach

Services marketing: A managerial approach. Edited by J. R. McColl-Kennedy Brisbane: John Wiley and Sons, 2003.

Title Services marketing: A managerial approach
Place of Publication Brisbane
Publisher John Wiley and Sons
Publication year 2003
Sub-type Edited book
ISBN 0470800682
Editor J. R. McColl-Kennedy
Start page 1
End page 604
Total number of pages 605
Collection year 2003
Subjects 350600 Services
350204 Marketing and Market Research
Keyword Services Marketing
Q-Index Code AX
Q-Index Status Provisional Code
Additional Notes HD9980.5 .S47 2003

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Created: Thu, 14 Feb 2008, 22:37:00 EST by Ms Sandy Hoi Mun Ng on behalf of Faculty of Business, Economics & Law