Building Community Coalitions for the Promotion of Physical Activity: 10,000 Steps Rockhampton

Mummery, Kerry, Brown, Wendy, Eakin, Elizabeth, Trost, Stewart and Schofield, Grant (2003). Building Community Coalitions for the Promotion of Physical Activity: 10,000 Steps Rockhampton. In: T. Shilton, Active Living - All Together Better: National Physical Activity Conference 2003 Abstracts. Active Living - All Together Better: National Physical Activity Conference 2003, Fremantle, Western Australia, (41-41). 12-14 November, 2003.


Author Mummery, Kerry
Brown, Wendy
Eakin, Elizabeth
Trost, Stewart
Schofield, Grant
Title of paper Building Community Coalitions for the Promotion of Physical Activity: 10,000 Steps Rockhampton
Conference name Active Living - All Together Better: National Physical Activity Conference 2003
Conference location Fremantle, Western Australia
Conference dates 12-14 November, 2003
Proceedings title Active Living - All Together Better: National Physical Activity Conference 2003 Abstracts
Place of Publication Subiaco, Western Australia
Publisher Physical Activity Taskforce
Publication Year 2003
Editor T. Shilton
Start page 41
End page 41
Total pages 1
Language eng
Abstract/Summary The 10,000 Steps Rockhampton project is a multi-strategy community-wide, physical activity intervention based on the simultaneous implementation of five strategies, each identified as 'best practice' for the promotion of physical activity. Several community partners were engaged to develop and implement the strategies during the first eighteen months of the project. These included: the local media (TV, newspaper and radio); the local Division of General Practice and other health professional groups; the Heart Foundation and ‘Just Walk It’; the local council; and several large worksites. A local physical activity task force was also formed to administer a 'micro-grants' scheme, and to guide the development of community based strategies. The presentation will focus on the critical elements involved in developing and maintaining relationships with community partners. These include identification and ‘courting’ of potential partners, strategies for keeping them engaged, and the challenges of maintaining the balance between ‘top-down’ (evidence-based) and ‘bottom-up’ (community-driven) strategies. Data on implementation and uptake of the key strategies will also be presented. These include: 1) process data on the number of health
Subjects EX
730301 Health education and promotion
111712 Health Promotion
Q-Index Code EX

 
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Created: Fri, 24 Aug 2007, 10:27:32 EST