Consumer search of the web: An exploratory analysis of antecedents of web search satisfaction

Hodkinson, C. and Kiel, G. C. (2003). Consumer search of the web: An exploratory analysis of antecedents of web search satisfaction. In: G. Geursen, Dr R. Kennedy and M. Tolo, ANZMAC2003 Proceedings: A Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. ANZMAC 2003, Adelaide, South Australia, Australia, (1687-1693). 1-3 December 2003.


Author Hodkinson, C.
Kiel, G. C.
Title of paper Consumer search of the web: An exploratory analysis of antecedents of web search satisfaction
Conference name ANZMAC 2003
Conference location Adelaide, South Australia, Australia
Conference dates 1-3 December 2003
Proceedings title ANZMAC2003 Proceedings: A Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution
Place of Publication Adelaide, Australia
Publisher The University of South Australia
Publication Year 2003
Sub-type Fully published paper
ISBN 0868039837
Editor G. Geursen
Dr R. Kennedy
M. Tolo
Start page 1687
End page 1693
Total pages 7
Collection year 2003
Language eng
Abstract/Summary This article explores consumer Web-search satisfaction. It commences with a brief overview of the concepts consumer information search and consumer satisfaction. Consumer Web adoption issues are then briefly discussed and the importance of consumer search satisfaction is highlighted in relation to the adoption of the Web as an additional source of consumer information. Research hypotheses are developed and the methodology of a large scale consumer experiment to record consumer Web search behaviour is described. The hypotheses are tested and the data explored in relation to post-Web-search satisfaction. The results suggest that consumer post-Web-search satisfaction judgments may be derived from subconscious judgments of Web search efficiency, an empirical calculation of which is problematic in unlimited information environments such as the Web. The results are discussed and a future research agenda is briefly outlined.
Subjects E1
350204 Marketing and Market Research
720401 Marketing
Q-Index Code E1

 
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Created: Fri, 24 Aug 2007, 02:14:38 EST