Australian marketing education: Examining the skills/knowledge content

Bennett, R. and Rundle-Thiele, S. (2003). Australian marketing education: Examining the skills/knowledge content. In: G. Geursen, R. Kennedy and M. Tolo, ANZMAC 2003 Proceedings: A Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Australian and New Zealand Marketing Academy Conference, Adelaide, South Australia, (1302-1309). 1-3 December, 2003.


Author Bennett, R.
Rundle-Thiele, S.
Title of paper Australian marketing education: Examining the skills/knowledge content
Conference name Australian and New Zealand Marketing Academy Conference
Conference location Adelaide, South Australia
Conference dates 1-3 December, 2003
Proceedings title ANZMAC 2003 Proceedings: A Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution
Place of Publication Adelaide, South Australia
Publisher ANZMAC
Publication Year 2003
Sub-type Fully published paper
ISBN 0868039837
Editor G. Geursen
R. Kennedy
M. Tolo
Start page 1302
End page 1309
Total pages 8
Collection year 2003
Language eng
Subjects E1
350204 Marketing and Market Research
720401 Marketing
Q-Index Code E1

 
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Created: Fri, 24 Aug 2007, 02:09:53 EST