The influence of cognitive and emotional variables on attitudinal loyalty in a business-to-business service setting

Bennett, R., Hartel, C. and McColl-Kennedy, J. R. (2002). The influence of cognitive and emotional variables on attitudinal loyalty in a business-to-business service setting. In: J. R. McColl-Kennedy and S. Rundle-Thiele, Emerging issues in services marketing: Emotions, e-marketing and encounters. 2nd International Services Marketing Conference, The University of Queensland, Brisbane, (13-14). 3-5 July, 2002.


Author Bennett, R.
Hartel, C.
McColl-Kennedy, J. R.
Title of paper The influence of cognitive and emotional variables on attitudinal loyalty in a business-to-business service setting
Conference name 2nd International Services Marketing Conference
Conference location The University of Queensland, Brisbane
Conference dates 3-5 July, 2002
Proceedings title Emerging issues in services marketing: Emotions, e-marketing and encounters
Place of Publication Brisbane
Publisher Graduate School of Management, University of Queensland
Publication Year 2002
Sub-type Fully published paper
ISBN 1864996404
Editor J. R. McColl-Kennedy
S. Rundle-Thiele
Start page 13
End page 14
Total pages 2
Collection year 2002
Subjects EX
350204 Marketing and Market Research
720401 Marketing
Q-Index Code EX

 
Versions
Version Filter Type
Citation counts: Google Scholar Search Google Scholar
Created: Fri, 24 Aug 2007, 00:53:19 EST