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Sampling Mobile Opinion: A Contextual Postcard Questionnaire Study
Axup, Jeff and Viller, Stephen (2006-05-01) Sampling Mobile Opinion: A Contextual Postcard Questionnaire Study. No. 461, School of Information Technology and Electrical Engineering, The University of Queensland.
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| Attached Files (Some files may be inaccessible until you login with your UQ eSpace credentials) |
| Name |
Description |
MIMEType |
Size |
Downloads |
Tech_Report-Axup.pdf
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Tech_Report-Axup.pdf |
application/pdf |
211.52KB |
528 |
| Author(s) |
Axup, Jeff
Viller, Stephen
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| Title |
Sampling Mobile Opinion: A Contextual Postcard Questionnaire Study
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| School, Department or Centre |
School of Information Technology and Electrical Engineering
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| Institution |
The University of Queensland
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| Report Number |
No. 461
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| Publication date |
2006-05-01
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| Publisher |
School of Information Technology and Electrical Engineering, The University of Queensland
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| Language |
en
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| Subject |
280302 Software Engineering
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| Abstract/Summary |
Understanding requirements of mobile communities is challenging because of their geographical distribution and frequent movement. We present a study of backpackers travelling in
Australia which utilizes a research method called contextual postcard questionnaires. The method uses brief, open-ended questions to solicit contextual responses from backpackers that are relevant
for development of tourism and mobile communication technologies. 800 postcards were distributed via hostels and a travel agent, questioning travellers about their current situation. Questions
asked how they had heard about their present location, what kinds of virtual-graffiti they would leave there, and what their greatest worry currently was, among others. Results indicated that
backpackers have a great deal of practical and serious concerns to contend with as they travel. They are physically cut off from family and friends and rely on a range of communications media to
stay in touch and exchange emotional support. They have a great deal of practical travel experience that would be useful to other travellers, but which is currently only conveyed haphazardly via
word-of-mouth. Practical usage of the contextual postcard questionnaires is discussed and design recommendations for mobile group products are offered.
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| Keyword(s) |
community requirements analysis
diary studies
in situ
probes
mobile research methods
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