Exploring Visitors' Perceptions of Art Gallery Festivals

Axelsen, Megan (2006) Exploring Visitors' Perceptions of Art Gallery Festivals. Visitor Studies, 9 2: 1-10.

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Author Axelsen, Megan
Title Exploring Visitors' Perceptions of Art Gallery Festivals
Journal name Visitor Studies   Check publisher's open access policy
ISSN 1064-5578
Publication date 2006
Sub-type Article (original research)
Volume 9
Issue 2
Start page 1
End page 10
Total pages 10
Editor J. Packer
R. Ballantyne
S. C. Bitgood
Place of publication Columbus, OH, U.S.A.
Publisher Visitor Studies Association (USA)
Collection year 2006
Language eng
Subject C1
350504 Tourist Behaviour
750299 Arts and leisure not elsewhere classified
Abstract The contemporary directions of art galleries worldwide are changing as social patterns and demands, and visitor expectations of their experiences at art galleries change. New programs and strategies are being developed in galleries to make these institutions more appealing to people who would not normally visit them. One such strategy is the staging of special events, which in galleries take a variety of forms. As special events are increasingly being employed by galleries to inspire new audiences, it is important that these institutions develop an awareness of how their visitors understand and respond to such events. Festivals are one type of special event that visitors identify as having a distinct role and nature. This paper explores visitors’ perceptions of festivals in art galleries and identifies several characteristics that distinguish festivals from other special events. These characteristics include the focus of the event, the audience attending, the degree of interactivity offered, the timing, and the place at which the event is staged. Understanding visitors’ perceptions and expectations of festivals will enable galleries to develop and further enhance their programs and special events to meet visitors’ needs.
Q-Index Code C1

Document type: Journal Article
Sub-type: Article (original research)
Collections: Excellence in Research Australia (ERA) - Collection
2007 Higher Education Research Data Collection
UQ Business School Publications
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Created: Wed, 15 Aug 2007, 10:22:34 EST