'Occasional' and 'social' smokers: Potential target groups for smoking cessation campaigns?

Morley, K. I., Hall, W. D., Hausdorf, K. and Owen, N. G. (2006) 'Occasional' and 'social' smokers: Potential target groups for smoking cessation campaigns?. Australian and New Zealand Journal of Public Health, 30 6: 550-554. doi:10.1111/j.1467-842X.2006.tb00784.x

Author Morley, K. I.
Hall, W. D.
Hausdorf, K.
Owen, N. G.
Title 'Occasional' and 'social' smokers: Potential target groups for smoking cessation campaigns?
Journal name Australian and New Zealand Journal of Public Health   Check publisher's open access policy
ISSN 1326-0200
Publication date 2006-12
Sub-type Article (original research)
DOI 10.1111/j.1467-842X.2006.tb00784.x
Volume 30
Issue 6
Start page 550
End page 554
Total pages 5
Place of publication Melbourne, Australia
Publisher Blackwell
Collection year 2006
Language eng
Subject C1
321206 Preventive Medicine
730213 Preventive medicine
1117 Public Health and Health Services
Abstract Objective: To describe the characteristics [of self-described 'occasional' and 'social' Australian smokers. Design: Analysis of a national cross-sectional survey of smoking patterns, conducted in Australia in 2004. Setting and participants: Australian adults in 2004 who responded to a survey question about self-described smoking status. Main outcome measures: Demographic characteristics, patterns of alcohol and tobacco use, smoking cessation attempts in the past year, and interest in cessation. Results: Smokers who described themselves as 'occasional' and 'social' smokers comprised 29% of all smokers. A significant proportion of occasional and social smokers had been daily smokers, but the majority either believed that they had 'already quit' or had no intention of quitting smoking. Conclusions: Self-ascribed occasional and social smokers potentially represent an important target group for cessation. These types of smokers may be more resistant to public health messages regarding cessation because they do not view their smoking behaviour as presenting a high risk.
Keyword Alcohol consumption
Health survey
Smoking cessation
Smoking cessation program
Q-Index Code C1

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Created: Wed, 15 Aug 2007, 10:18:07 EST