A model of new industry development in horticulture

Collins, Ray. J. (2005). A model of new industry development in horticulture. In: R. Drew, Proceedings of the International Symposium on Harnessing the Potential of Horticulture in the Asian-Pacific Region. International Symposium on Harnessing the Potential of Horticulture in the Asian-Pacific Region, Coolum, Qld., Australia, (41-46). 1-3 September 2004.

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Author Collins, Ray. J.
Title of paper A model of new industry development in horticulture
Conference name International Symposium on Harnessing the Potential of Horticulture in the Asian-Pacific Region
Conference location Coolum, Qld., Australia
Conference dates 1-3 September 2004
Convener R. Williams
Proceedings title Proceedings of the International Symposium on Harnessing the Potential of Horticulture in the Asian-Pacific Region   Check publisher's open access policy
Journal name Acta Horticulturae   Check publisher's open access policy
Place of Publication Leuven, Belgium
Publisher International Society for Horticultural Science
Publication Year 2005
Sub-type Fully published paper
ISBN 9789066051270
ISSN 0567-7572
Editor R. Drew
Volume 1
Issue 694
Start page 41
End page 46
Total pages 6
Collection year 2006
Language eng
Abstract/Summary An important premise of new crops research in horticulture is that biologically successful new species can lead to successful new industries. Success in a biological sense is a necessary but insufficient condition because successful new crop industries are driven by economic and social factors as well as biological factors, and in practice these three sets of factors interact as a system. How to model any one of the biological, economic or social sub-systems is reasonably well understood, but modelling the dynamics of the whole system is more problematic. This paper presents a descriptive model that may be a first step towards understanding the many pathways that new horticultural industries follow, some towards success and others towards failure. The model adopts the view that the biological and environmental science of developing a new crop species must be considered in the context of new industries as emerging social systems with economic objectives. It argues that the multiple developmental pathways of a new industry reflect the principle of growth through discontinuous change, or punctuated equilibrium. The structure of the model is based around four linked phrases, each described in terms of the activities of the actors within that phase. Punctuations of equilibrium can occur within or between phases, with either negative or positive consequences. In this way multiple pathways of development become possible. New crop examples drawn from horticulture are used to demonstrate the features of these various pathways in practice. With caution, it is concluded that the model could be used as a diagnostic tool to indicate future developmental pathways for a new horticultural industry, or to help identify approaches to intervening in a new industry's development to enhance the likelihood of its success.
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Created: Fri, 21 Jul 2006, 10:00:00 EST by Raymond J Collins on behalf of School of Integrative Systems