Supply Chains in New and Emerging Fruit Industries: The Management of Quality as a Strategic Tool

Collins, R. J. (2003). Supply Chains in New and Emerging Fruit Industries: The Management of Quality as a Strategic Tool. In: L. M. M. Tijskens and H. M. Vollebregt, Proceedings of the International Conference on Quality in Chains - ACTA Horticulturae. International Conference on Quality in Chains: An Integrated View on Fruit and Vegetable Quality (ISHS Acta Horticulturae 604), Wageningen, The Netherlands, (75-84). 6-9 July, 2003.

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Author Collins, R. J.
Title of paper Supply Chains in New and Emerging Fruit Industries: The Management of Quality as a Strategic Tool
Conference name International Conference on Quality in Chains: An Integrated View on Fruit and Vegetable Quality (ISHS Acta Horticulturae 604)
Conference location Wageningen, The Netherlands
Conference dates 6-9 July, 2003
Convener L.M.M. Tijskens
Proceedings title Proceedings of the International Conference on Quality in Chains - ACTA Horticulturae   Check publisher's open access policy
Journal name Proceedings of the International Conference On Quality in Chains, Vols 1 and 2   Check publisher's open access policy
Place of Publication Leuven, Belgium
Publisher International Society for Horticultural Science
Publication Year 2003
Sub-type Fully published paper
Open Access Status File (Author Post-print)
ISBN 9789066059764
ISSN 0567-7572
Editor L. M. M. Tijskens
H. M. Vollebregt
Volume 2
Issue 604
Start page 75
End page 84
Total pages 10
Collection year 2003
Language eng
Abstract/Summary The literature on new and emerging industries in horticulture is dominated by studies of the fit between new species and their environment. Very little attention has been paid to how a successfully adapted new species may lead to a successful new industry. In practice, it is the marketplace that converts new products into income, so adaptability and marketability both drive success in new industries. However, studies that integrate both these drivers in a systems view of how a new industry emerges are rare. Recently, supply chain management has emerged as a conceptual framework for describing and analysing the complex system that links the production of food and fibre products to their consumption. It is a framework that captures the logistical, economic, marketing, technical, information and human resources elements of the product-to-consumption chain. The relatively few studies of success and failure in new agricultural industries point to three conditions associated with failure: poor orientation to the market; lack of reliable information; and lack of collective behaviour among industry participants. It is possible to address each of these issues using a supply chain management framework, so it is reasonable to question whether adopting such a framework would give a new horticultural industry an improved chance of success. This paper draws from research over the last eleven years with three new horticultural industries in Australia: sweet persimmons, bamboo and native flowers. It demonstrates how supply chain management principles have provided a strategic framework for a core group to focus collaboratively on its marketing, production and information systems. Paramount to the approach is the need to achieve quality across all the activities of the core group - not just product quality as perceived by the consumers. Results indicate that attention to quality not only satisfies consumers, but it also builds trusting relationships among chain partners. Trusting relationships bind the members of the chian, particularly when facing difficult decisions. As a result of this research, each of these three new industry groups is developing a competitive strategy based around their own high quality 'hand crafted' supply chain.
Subjects 300302 Plant Growth and Development
350299 Business and Management not elsewhere classified
620299 Horticultural crops not elsewhere classified
Keyword new industries
supply chain management
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Q-Index Code E1
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Created: Thu, 03 Aug 2006, 10:00:00 EST by Raymond J Collins on behalf of School of Integrative Systems