On the Significance of Tourism Website Evaluations

Baggio, R. and Baggio, Rodolfo (2006). On the Significance of Tourism Website Evaluations. In: M.Hitz, M.Sigala and J.Murphy, Information and Communication Technologies in Tourism 2006 - Proceedings of the International Conference in Lausanne - Switzerland. Information and Communication Technologies in Tourism 2006, Lausanne, Switzerland, (320-331). 18-20January 2006.

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Author Baggio, R.
Baggio, Rodolfo
Title of paper On the Significance of Tourism Website Evaluations
Conference name Information and Communication Technologies in Tourism 2006
Conference location Lausanne, Switzerland
Conference dates 18-20January 2006
Proceedings title Information and Communication Technologies in Tourism 2006 - Proceedings of the International Conference in Lausanne - Switzerland
Place of Publication New York
Publisher Springer Verlag
Publication Year 2006
Sub-type Fully published paper
ISBN 3-221-30987-x
Editor M.Hitz
M.Sigala
J.Murphy
Start page 320
End page 331
Total pages 12
Language eng
Abstract/Summary Website evaluation methods are an important tool to gather information for the development and the management of a website in order to ensure a good acceptance by the users. Mainly based on detailed questionnaires administered to actual or potential users, this activity can be costly and time consuming. This paper present methods, based on the statistical bootstrapping techniques, to derive confidence intervals for the evaluations produced by a certain sample of users. It is shown that relatively small (less than 10%) confidence intervals can be achieved even with small sample sizes (less than 20).
Subjects 350500 Tourism
230200 Statistics
350213 Electronic Commerce
E1
Keyword tourism website evaluation
confidence intervals
sampling size
bootstrap methods
Q-Index Code E1

 
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Created: Tue, 15 Aug 2006, 10:00:00 EST by Rodolfo Baggio on behalf of School of Tourism