A consumer-based method for retailer equity measurement: Results of an empirical study

Pappu, Ravi and Quester, Pascale (2006) A consumer-based method for retailer equity measurement: Results of an empirical study. Journal of Retailing and Consumer Services, 13 5: 317-329.


Author Pappu, Ravi
Quester, Pascale
Title A consumer-based method for retailer equity measurement: Results of an empirical study
Journal name Journal of Retailing and Consumer Services   Check publisher's open access policy
ISSN 0969-6989
Publication date 2006-09
Sub-type Article (original research)
DOI 10.1016/j.jretconser.2005.10.002
Volume 13
Issue 5
Start page 317
End page 329
Total pages 13
Editor H. Timmermanns
Place of publication Orlando, Florida
Publisher Elsevier
Collection year 2006
Language eng
Subject C1
350204 Marketing and Market Research
720401 Marketing
Abstract This research extends the consumer-based brand equity measurement approach to the measurement of the equity associated with retailers. This paper also addresses some of the limitations associated with current retailer equity measurement such as a lack of clarity regarding its nature and dimensionality. We conceptualise retailer equity as a four-dimensional construct comprising retailer awareness, retailer associations, perceived retailer quality, and retailer loyalty. The paper reports the result of an empirical study of a convenience sample of 601 shopping mall consumers at an Australian state capital city. Following a confirmatory factor analysis using structural equation modelling to examine the dimensionality of the retailer equity construct, the proposed model is tested for two retailer categories: department stores and speciality stores. Results confirm the hypothesised four-dimensional structure.
Keyword Retailer awareness
Retailer associations
Retailer perceived quality
Retailer loyalty
Retailer equity
Q-Index Code C1

Document type: Journal Article
Sub-type: Article (original research)
Collections: 2007 Higher Education Research Data Collection
UQ Business School Publications
 
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Created: Wed, 15 Aug 2007, 07:55:06 EST