A self-categorization explanation for the third-person effect

Reid, Scott A. and Hogg, Michael A. (2005) A self-categorization explanation for the third-person effect. Human Communication Research, 31 1: 129-161. doi:10.1093/hcr/31.1.129

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Author Reid, Scott A.
Hogg, Michael A.
Title A self-categorization explanation for the third-person effect
Journal name Human Communication Research   Check publisher's open access policy
ISSN 0360-3989
Publication date 2005-01
Sub-type Article (original research)
DOI 10.1093/hcr/31.1.129
Volume 31
Issue 1
Start page 129
End page 161
Total pages 33
Editor James P. Dillard
Place of publication London, U.K.
Publisher Blackwell
Collection year 2005
Language eng
Subject C1
380105 Social and Community Psychology
759999 Other social development and community services
2001 Communication and Media Studies
Abstract Three studies tested a self-categorization theory explanation for the third-person effect. In Study 1 (N = 49) undergraduate students judged the influence of the National Enquirer, Wall Street Journal, and TV show Friends on themselves, relative to low- and high-status outgroup members, and other undergraduate students. The profile of first- and third-person perceptions was largely consistent with predictions, and the size of the third-person effect decreased as perceived similarity to target others increased-but only for media that were normative for comparison others. Study 2 (N = 49) provided evidence for this process with different media and showed that the profile of first- and third-person perceptions matched closely with perceived norms of media consumption-but not the social desirability of those media. Study 3 (N = 64) showed that the third-person effect for the same media and target other shifts with the frame of reference in which the judgment is made. Taken together, the findings are consistent with self-categorization theory and difficult to reconcile with other explanations.
Keyword Communication
Perceived impact
Social identity
Mass-media
Perceptions
Similarity
Knowledge
News
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

 
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Created: Wed, 15 Aug 2007, 07:27:34 EST