Unfreezing the frame: Functional fram analysis for journalists and journalism students

Tilley, E. N. and Cokley, J. D. (2005) Unfreezing the frame: Functional fram analysis for journalists and journalism students. Australian Journal of Communication, 32 1: 71-88.

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Author Tilley, E. N.
Cokley, J. D.
Title Unfreezing the frame: Functional fram analysis for journalists and journalism students
Journal name Australian Journal of Communication   Check publisher's open access policy
ISSN 0811-6202
Publication date 2005
Sub-type Article (original research)
Volume 32
Issue 1
Start page 71
End page 88
Total pages 18
Editor R. Petelin
Place of publication Australia
Publisher Australia and New Zealand Communication Association
Collection year 2005
Language eng
Subject C1
400101 Journalism
751004 The media
190301 Journalism Studies
Abstract This paper presents two case studies that suggest, in different but complementary ways, that the critical tool of frame analysis (Entman, 2002) has a place not only in the analytical environments of critical media research and media studies classes, where it is commonly found, but also in the media-production oriented environments of skills-based journalism training and even the newsroom. The expectations and constraints of both the latter environments, however, necessitate forms of frame analysis that are quick and simple. While commercial pressures mean newsrooms and skills-based journalism-training environments are likely to allow only an oversimplified approach to frame analysis, we argue that even a simple understanding and analysis at the production end could help to shift framing in ways that not only improve the quality and depth of Australasian newspapers' news coverage, but increase reader satisfaction with media output.
Keyword case studies
frame analysis
newsroom
Q-Index Code C1

 
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Created: Wed, 15 Aug 2007, 06:44:15 EST