Beef production and the environment: Is it really 'hard to be green when you are in the red'?

Richards, C., Lawrence, G. A. and Kelly, N. (2005) Beef production and the environment: Is it really 'hard to be green when you are in the red'?. Rural Society, 15 2: 192-209.


Author Richards, C.
Lawrence, G. A.
Kelly, N.
Title Beef production and the environment: Is it really 'hard to be green when you are in the red'?
Journal name Rural Society   Check publisher's open access policy
ISSN 1037-1656
Publication date 2005
Sub-type Article (original research)
Volume 15
Issue 2
Start page 192
End page 209
Total pages 18
Place of publication Maleny, Australia
Publisher eContent Management
Collection year 2005
Subject C1
370199 Sociology not elsewhere classified
779902 Land and water management
0502 Environmental Science and Management
0701 Agriculture, Land and Farm Management
Abstract The statement. 'it is hard to be green when you are in the red' is commonly used by pnmary producers to explain the necessity of placing a greater emphasis on financial survival rather than longer term environmental sustainability. The subject of environmental sustainabilty on pastoral properties was explored during face-to:face interviews with cattle graziers in the Filzroy Basin area of Central Queensland. Findings from the study suggest that while economic factors are important, they are not the only determinant in whether a landholder prioritises environmental sustainability, Rather. social factors such as knowledge claims. beliefs, attitudes. values, peer pressure and social sanctioning, constructed and enacted within the productivist paradigm of primary production. play a crucial role in how landholders manage their natural assets. This suggests that the edict that 'It is hard to be green when you are in the red' is inaccurate and does not explain why conservation-focused pastoral management is not yet occurring on a large scale
Keyword Fitzroy Basin (Qld)
Economic viability
Alternative beef production
Peer pressure
Q-Index Code C1

 
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Created: Wed, 15 Aug 2007, 05:34:06 EST