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A comparison of attitudes among purchasers of imported fruit in Guangzhou and Urumqi, China
Sun, XM and Collins, R (2004) A comparison of attitudes among purchasers of imported fruit in Guangzhou and Urumqi, China. Food Quality And Preference, 15 3: 229-237.
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| Author(s) |
Sun, XM
Collins, R
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| Title |
A comparison of attitudes among purchasers of imported fruit in Guangzhou and Urumqi, China
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| Journal name |
Food Quality And Preference
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| Publication date |
2004
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| Volume number |
15
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| Issue number |
3
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| ISBN |
09503293
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| ISSN |
0950-3293
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| Start page |
229
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| End page |
237
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| Total pages |
9
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| Editor(s) |
Hal J. H. MacFie
Herbert L. Meiselman
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| Place of publication |
United Kingdom
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| Publisher |
Pergamon
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| Collection year |
2004
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| Subject |
C1
350204 Marketing and Market Research
620499 Primary plant products not elsewhere classified
300399 Horticulture not elsewhere classified
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| Abstract |
Research on Chinese consumer behavior is dominated by studies of Chinese consumers as a whole, or studies of consumers in a single city or region. Comparative studies that take into account the cultural, economic and demographic differences between contrasting markets within China are poorly represented in the literature. The widening economic gap between rapidly developing coastal cities and less developed cities in more remote regions provides an opportunity for comparative consumer studies. In this research we compared the responses of buyers of imported fruit in two very different cites, Guangzhou (highly developed) and Urumqi (relatively undeveloped). Results revealed that buyers' beliefs and their evaluation of those beliefs towards the attributes of imported fruit were distinctly different. Factors such as the city's background, consumers' education level and the intended uses explained most of these differences. Results will help to broaden our understanding of Chinese consumer behavior and provide valuable information when formulating marketing strategies. (C) 2003 Elsevier Ltd. All rights reserved.
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| Keyword(s) |
Food Science & Technology
China
Imported Fruit
Consumer Behavior
Beliefs
Evaluation Of Beliefs
Intended Uses
Patterns
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