A comparison of attitudes among purchasers of imported fruit in Guangzhou and Urumqi, China

Sun, XM and Collins, R (2004) A comparison of attitudes among purchasers of imported fruit in Guangzhou and Urumqi, China. Food Quality And Preference, 15 3: 229-237. doi:10.1016/S0950-3293(03)00062-4


Author Sun, XM
Collins, R
Title A comparison of attitudes among purchasers of imported fruit in Guangzhou and Urumqi, China
Journal name Food Quality And Preference   Check publisher's open access policy
ISSN 0950-3293
Publication date 2004
Sub-type Article (original research)
DOI 10.1016/S0950-3293(03)00062-4
Volume 15
Issue 3
Start page 229
End page 237
Total pages 9
Editor Hal J. H. MacFie
Herbert L. Meiselman
Place of publication United Kingdom
Publisher Pergamon
Collection year 2004
Language eng
Subject C1
350204 Marketing and Market Research
620499 Primary plant products not elsewhere classified
300399 Horticulture not elsewhere classified
Abstract Research on Chinese consumer behavior is dominated by studies of Chinese consumers as a whole, or studies of consumers in a single city or region. Comparative studies that take into account the cultural, economic and demographic differences between contrasting markets within China are poorly represented in the literature. The widening economic gap between rapidly developing coastal cities and less developed cities in more remote regions provides an opportunity for comparative consumer studies. In this research we compared the responses of buyers of imported fruit in two very different cites, Guangzhou (highly developed) and Urumqi (relatively undeveloped). Results revealed that buyers' beliefs and their evaluation of those beliefs towards the attributes of imported fruit were distinctly different. Factors such as the city's background, consumers' education level and the intended uses explained most of these differences. Results will help to broaden our understanding of Chinese consumer behavior and provide valuable information when formulating marketing strategies. (C) 2003 Elsevier Ltd. All rights reserved.
Keyword Food Science & Technology
China
Imported Fruit
Consumer Behavior
Beliefs
Evaluation Of Beliefs
Intended Uses
Patterns
Q-Index Code C1

Document type: Journal Article
Sub-type: Article (original research)
Collection: School of Agriculture and Food Sciences
 
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