Monaro - a retro revival

Bennett, R. and Previte, J. A. (2004). Monaro - a retro revival. In G. Pascale, R. L. McGuiggan, W. D. Perreault and E. J. McCarthy (Ed.), Marketing : creating and delivering value 4th ed. (pp. 548-551) Sydney, Australia: McGraw-Hill.

Author Bennett, R.
Previte, J. A.
Title of chapter Monaro - a retro revival
Title of book Marketing : creating and delivering value
Place of Publication Sydney, Australia
Publisher McGraw-Hill
Publication Year 2004
Sub-type Other
Edition 4th
ISBN 0-074-71229-2
Editor G. Pascale
R. L. McGuiggan
W. D. Perreault
E. J. McCarthy
Start page 548
End page 551
Total pages 4
Total chapters 18
Collection year 2004
Language eng
Subjects 350204 Marketing and Market Research
1505 Marketing
Q-Index Code BX
Additional Notes This is Case Study 9 in the end of Part 3 case studies within Chapter 16.

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Created: Tue, 14 Aug 2007, 11:41:27 EST