Displaying the future: Techno-nationalism and the rise of the consumer in postwar Japan

Low, M. (2003) Displaying the future: Techno-nationalism and the rise of the consumer in postwar Japan. History and Technology, 19 3: 197-209. doi:10.1080/0734151032000123945

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Author Low, M.
Title Displaying the future: Techno-nationalism and the rise of the consumer in postwar Japan
Journal name History and Technology   Check publisher's open access policy
ISSN 0734-1512
1477-2620
Publication date 2003
Sub-type Article (original research)
DOI 10.1080/0734151032000123945
Volume 19
Issue 3
Start page 197
End page 209
Total pages 13
Editor M. Low
R. Kargon
Place of publication Abingdon, United Kingdom
Publisher Routledge
Collection year 2003
Language eng
Subject C1
430102 History - Asian
750902 Understanding the pasts of other societies
Abstract This paper explains how, in the aftermath of World War II, a type of techno-nationalism emerged that linked being Japanese to science and technology and the increased consumption of electrical appliances. By closely examining official exhibitions, we can see how the state and private sector strongly encouraged this techno-scientific dreaming. Dazzling displays highlighted how the peaceful atom would help lead the nation to achieve high economic growth. At the same time, through the judicious purchase of labor saving appliances, consumers could reconcile the need to spend with the need to save.
Keyword Atomic energy
Exhibitions
Japan
Nationalism
Science
Technology
Q-Index Code C1

 
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Created: Wed, 15 Aug 2007, 01:44:33 EST