Buying or browsing? An exploration of shopping orientations and online purchase intention

Brown, M., Pope, N. K. L. and Voges, K. (2003) Buying or browsing? An exploration of shopping orientations and online purchase intention. European Journal of Marketing, 37 11-12: 1666-1684. doi:10.1108/03090560310495401

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Author Brown, M.
Pope, N. K. L.
Voges, K.
Title Buying or browsing? An exploration of shopping orientations and online purchase intention
Journal name European Journal of Marketing   Check publisher's open access policy
ISSN 0309-0566
1758-7123
Publication date 2003
Sub-type Article (original research)
DOI 10.1108/03090560310495401
Open Access Status
Volume 37
Issue 11-12
Start page 1666
End page 1684
Total pages 19
Editor D. Carson
Place of publication Bradford, U.K.
Publisher Emerald
Collection year 2003
Language eng
Subject C1
350204 Marketing and Market Research
720401 Marketing
1503 Business and Management
1505 Marketing
1506 Tourism
Formatted abstract
Consumer selection of retail patronage mode has been widely researched by marketing scholars. Several researchers have segmented consumers by shopping orientation. However, few have applied such methods to the Internet shopper. Despite the widespread belief that Internet shoppers are primarily motivated by convenience, the authors show empirically that consumers’ fundamental shopping orientations have no significant impact on their proclivity to purchase products online. Factors that are more likely to influence purchase intention include product type, prior purchase, and, to a lesser extent, gender.
© MCB UP Limited
Keyword Internet
Consumer behaviour
Retail marketing
Shopping
Customer orientation
Q-Index Code C1

Document type: Journal Article
Sub-type: Article (original research)
Collections: Excellence in Research Australia (ERA) - Collection
2004 Higher Education Research Data Collection
UQ Business School Publications
 
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Created: Tue, 14 Aug 2007, 19:17:15 EST