Consumers' perceived risk: Sources versus consequences

Lim, N. (2003). Consumers' perceived risk: Sources versus consequences. In: A.B. Whinston, J.K. Lee, J. Nunamaker and S. Dutta, Electronic Commerce Research and Applications: Selected Papers from the Pacific Asia Conference on Information (PACIS 2002). Pacific Asia Conference on Information (PACIS 2002), Tokyo, Japan, (216-228). 1 September, 2002. doi:10.1016/S1567-4223(03)00025-5


Author Lim, N.
Title of paper Consumers' perceived risk: Sources versus consequences
Conference name Pacific Asia Conference on Information (PACIS 2002)
Conference location Tokyo, Japan
Conference dates 1 September, 2002
Proceedings title Electronic Commerce Research and Applications: Selected Papers from the Pacific Asia Conference on Information (PACIS 2002)   Check publisher's open access policy
Journal name Electronic Commerce Research and Applications   Check publisher's open access policy
Place of Publication Amsterdam, The Netherlands
Publisher Elsevier Science
Publication Year 2003
Sub-type Fully published paper
DOI 10.1016/S1567-4223(03)00025-5
ISSN 1567-4223
Editor A.B. Whinston
J.K. Lee
J. Nunamaker
S. Dutta
Volume 2
Issue 3
Start page 216
End page 228
Total pages 13
Language eng
Abstract/Summary In this study, we examine an important factor that affects consumers' acceptance of business-to-commerce (B2C) electronic commerce - perceived risk. The objective of this paper is to examine the definition of perceived risk in the context of B2C electronic commerce. The paper highlights the importance of perceived risk and the interwoven relation between perceived risk and trust. It discusses the problem of defining perceived risk in prior B2C research. This study proposes a new classification of consumers' perceived risk based on sources. It highlights the importance of identifying the sources of consumer's risk perceptions in addition to the consequences dimensions. Two focus group discussion sessions were conducted to verify the proposed classification. Results indicate that Internet consumers perceive three sources of risk in B2C electronic commerce: technology, vendor, and product. © 2003 Elsevier B.V. All rights reserved.
Subjects C1
350213 Electronic Commerce
729901 Technological and organisational innovation
Keyword B2C electronic commerce
Internet security
Internet shopping
Online shopping
Perceived risk
Trust
Q-Index Code C1

 
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Created: Tue, 14 Aug 2007, 19:09:21 EST