Managing new product development in the Chinese steel industry: An empirical investigation

Huang, Xueli L., Steffens, Paul and Schroder, Bill (2002) Managing new product development in the Chinese steel industry: An empirical investigation. International Journal of Technology Management, 24 5/6: 557-568. doi:10.1504/IJTM.2002.003070


Author Huang, Xueli L.
Steffens, Paul
Schroder, Bill
Title Managing new product development in the Chinese steel industry: An empirical investigation
Journal name International Journal of Technology Management   Check publisher's open access policy
ISSN 0267-5730
Publication date 2002
Sub-type Article (original research)
DOI 10.1504/IJTM.2002.003070
Volume 24
Issue 5/6
Start page 557
End page 568
Total pages 12
Place of publication Exeter, UK
Publisher Indersciences Enterprises
Collection year 2002
Language eng
Subject C1
729901 Technological and organisational innovation
350211 Innovation and Technology Management
1503 Business and Management
Abstract This study explores several important aspects of the management of new product development (NPD) in the Chinese steel industry. Specifically it explores NPD success factors, the importance of management functions to new product success and measures of new product success from the perspective of the industry's practitioners. Based on a sample of 190 industrial practitioners from 18 Chinese steel companies, the study provides a mixed picture as China makes the transition from a centrally-controlled to market-based economy. On one hand, respondents ranked understanding users' needs as the most important factor influencing the performance of the new products. Further, formulating new product strategy and strengthening market research are perceived as the most important managerial functions in NPD. However, technical performance measures are regarded as more important and are more widely used in industry than market-based or financial measures of success.
Keyword New Product Development
Innovation
Chinese Steel Industry
Success
Successful Factors
Product Management
Engineering, Multidisciplinary
Operations Research & Management Science
Management
Failure
Determinants
Performance
Companies
Winners
Q-Index Code C1

Document type: Journal Article
Sub-type: Article (original research)
Collection: UQ Business School Publications
 
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Created: Tue, 14 Aug 2007, 18:57:33 EST