Corporate rumor activity, belief and accuracy

DiFonzo, N and Bordia, P (2002) Corporate rumor activity, belief and accuracy. Public Relations Review, 28 1: 1-19. doi:10.1016/S0363-8111(02)00107-8

Author DiFonzo, N
Bordia, P
Title Corporate rumor activity, belief and accuracy
Journal name Public Relations Review   Check publisher's open access policy
ISSN 0363-8111
Publication date 2002
Sub-type Article (original research)
DOI 10.1016/S0363-8111(02)00107-8
Volume 28
Issue 1
Start page 1
End page 19
Total pages 19
Place of publication USA
Publisher Elsevier
Collection year 2002
Language eng
Subject C1
380108 Industrial and Organisational Psychology
Abstract An integrated model relating workplace rumor activity, belief, and accuracy is proposed and tested. Senior VPs of Communications from a sample of Fortune-500 corporations and CEOs of established public relations firms were surveyed regarding rumor episodes that they had experienced. Results confirmed previous research on the role of uncertainty, anxiety, and belief in rumor activity. In addition, a reduced sense of control mediated the effects of uncertainty on anxiety, and anxiety mediated the effects of importance on rumor activity. Evidence was found for the roles of group bias in how strongly a rumor is believed. Rumor activity was also implicated in the formation of more accurate rumors. The significance of these results for rumor theory and for Public Relations practitioners is presented. (C) 2002 Elsevier Science Inc. All rights reserved.
Keyword Business
Field Experiment
Q-Index Code C1

Document type: Journal Article
Sub-type: Article (original research)
Collection: School of Psychology Publications
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Citation counts: TR Web of Science Citation Count  Cited 16 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 23 times in Scopus Article | Citations
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Created: Tue, 14 Aug 2007, 18:18:54 EST