Communication and health beliefs - Mass and interpersonal influences on perceptions of risk to self and others

Morton, Thomas A. and Duck, Julie M. (2001) Communication and health beliefs - Mass and interpersonal influences on perceptions of risk to self and others. Communication Research, 28 5: 602-626. doi:10.1177/009365001028005002


Author Morton, Thomas A.
Duck, Julie M.
Title Communication and health beliefs - Mass and interpersonal influences on perceptions of risk to self and others
Journal name Communication Research   Check publisher's open access policy
ISSN 0093-6502
Publication date 2001
Sub-type Article (original research)
DOI 10.1177/009365001028005002
Volume 28
Issue 5
Start page 602
End page 626
Total pages 25
Editor P. Shoemaker
M. E. Roloff
Place of publication USA
Publisher Sage Publications, Inc
Collection year 2001
Language eng
Subject C1
780108 Behavioural and cognitive sciences
380105 Social and Community Psychology
Abstract This study investigated the impact of media coverage of a health issue (skin cancer) on judgements of risk to self and others and the role of related communication processes. Consistent with predictions derived from the impersonal impact hypothesis, the effects of mass communication were more evident in perceptions of risk to others rather than in perceptions of personal risk. Perceptions of personal risk were more strongly correlated with interpersonal communication. However, as suggested by media system dependency theory, the relationship between mass communication and beliefs was complex. The impact of mass communication on both personal and impersonal perceptions was bound to be moderated by self-reported dependence on mass mediated information. The effect of this two-way interaction 071 perceptions of personal risk was partially mediated through interpersonal communication. Results point to the interdependence of mass and interpersonal communication as sources of social influence and the role of media dependency in shaping media impact.
Keyword Communication
Media-system Dependency
Unrealistic Optimism
Information
Judgments
Impact
Susceptibility
Behaviors
Attitudes
Community
Societal
Q-Index Code C1

Document type: Journal Article
Sub-type: Article (original research)
Collection: School of Psychology Publications
 
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Created: Tue, 14 Aug 2007, 15:38:29 EST