The University of Queensland Homepage
Go to advanced search page

A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets

Rundle-Thiele, S. and Bennett, R. (2001) A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets. Journal of Product and Brand Management, 10 1: 25-37.

Document type: Journal Article
Collection: UQ Business School Publications  

Author(s) Rundle-Thiele, S.
Bennett, R.
Title A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets
Journal name Journal of Product and Brand Management
Publication date 2001
Volume number 10
Issue number 1
ISBN 1061-0421
Start page 25
End page 37
Total pages 13
Editor(s) M.Morganosky
Place of publication Bradford, England
Publisher MCB University press
Collection year 2001
Subject C1
350204 Marketing and Market Research
710403 Property and business services
 
Related Links
Link Description
http://www.mcb.co.uk  
Go to link with your UQ access privileges  
Link  
 
Versions
Version Filter Type
Access Statistics: 98 Abstract Views Detailed Statistics
Created: Tue, 14 Aug 2007, 15:14:19 EST Detailed History