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A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets
Rundle-Thiele, S. and Bennett, R. (2001) A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets. Journal of Product and Brand Management, 10 1: 25-37.
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| Author(s) |
Rundle-Thiele, S.
Bennett, R.
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| Title |
A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets
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| Journal name |
Journal of Product and Brand Management
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| Publication date |
2001
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| Volume number |
10
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| Issue number |
1
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| ISBN |
1061-0421
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| Start page |
25
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| End page |
37
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| Total pages |
13
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| Editor(s) |
M.Morganosky
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| Place of publication |
Bradford, England
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| Publisher |
MCB University press
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| Collection year |
2001
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| Subject |
C1
350204 Marketing and Market Research
710403 Property and business services
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