A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets

Rundle-Thiele, S. and Bennett, R. (2001) A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets. Journal of Product and Brand Management, 10 1: 25-37.


Author Rundle-Thiele, S.
Bennett, R.
Title A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets
Journal name Journal of Product and Brand Management   Check publisher's open access policy
ISSN 1061-0421
Publication date 2001
Volume 10
Issue 1
Start page 25
End page 37
Total pages 13
Editor M.Morganosky
Place of publication Bradford, England
Publisher MCB University press
Collection year 2001
Subject C1
350204 Marketing and Market Research
710403 Property and business services
Q-Index Code C1

Document type: Journal Article
Collection: UQ Business School Publications
 
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Created: Tue, 14 Aug 2007, 15:14:19 EST