How to write a powerful case study?: Emerging issues for a case study and writing in Asia

Venaik, Sunil, Nason, Emily M., Wang, Joyce Linghua, Leelapanyalert, Kannika and Hong, Bryan (2016) How to write a powerful case study?: Emerging issues for a case study and writing in Asia. Academy of Asian Business Review, 2 2: 13-30.

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Author Venaik, Sunil
Nason, Emily M.
Wang, Joyce Linghua
Leelapanyalert, Kannika
Hong, Bryan
Title How to write a powerful case study?: Emerging issues for a case study and writing in Asia
Journal name Academy of Asian Business Review
ISSN 2384-3454
Publication date 2016-02-02
Sub-type Article (original research)
Open Access Status Not yet assessed
Volume 2
Issue 2
Start page 13
End page 30
Total pages 18
Place of publication Seoul, Republic of Korea
Publisher Academy of Asian Business
Collection year 2017
Language eng
Abstract Main purpose of this article is to make a dynamic interaction between Award winning scholars and audience (or readers), particularly those who would like to focus on case writing on Asian consumers and businesses for journals like Harvard Business Review (HBR) and Academy of Asian Business (AABR) or competitions like WACC (World Asian Case Competition). The authors provided important guidelines to write a powerful case study. First, several key decisions before writing a case are presented with some issues in case pedagogy, writing and analysis. Then discussed are three key elements such as themes, protagonists, and challenges in case study. Some tips for writing a powerful case study are also provided. The importance of highlighting turning points and “Asian ways” also presented. Several important emerging issues and tips are presented to help readers write an influential case study for their research and career.
Keyword Case study
Case writing
Asian business case
Powerful case writing
Asian case competition
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: HERDC Pre-Audit
UQ Business School Publications
 
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Created: Wed, 22 Feb 2017, 15:23:19 EST by Karen Morgan on behalf of UQ Business School