Consumers' trust in vegetable supply chain members and their behavioural responses: a study based in Queensland, Australia

Ariyawardana, Anoma, Ganegodage, Kumudini and Mortlock, Miranda Y. (2016) Consumers' trust in vegetable supply chain members and their behavioural responses: a study based in Queensland, Australia. Food Control, . doi:doi:10.1016/j.foodcont.2016.08.006


Author Ariyawardana, Anoma
Ganegodage, Kumudini
Mortlock, Miranda Y.
Title Consumers' trust in vegetable supply chain members and their behavioural responses: a study based in Queensland, Australia
Journal name Food Control   Check publisher's open access policy
ISSN 0956-7135
1873-7129
Publication date 2016
Year available 2016
Sub-type Article (original research)
DOI doi:10.1016/j.foodcont.2016.08.006
Open Access Status Not Open Access
Total pages 9
Place of publication Kidlington, Oxford United Kingdom
Publisher Pergamon Press
Collection year 2017
Language eng
Abstract In the current era, food chains are becoming increasingly complex and consumer concerns about food safety are growing. As a result, consumers tend to rely heavily on chain actors to ensure the quality of the products they consume. Given this background, this study was conducted with a view to understanding the level of consumers' trust in vegetable supply chain members and how trust influences the consumers' behavioural responses. This paper is based on data obtained from 854 respondents in south-west Brisbane, Queensland, Australia. The results revealed that the level of trust placed in chain members varied across the chain. Respondents considered that domestic producers are more trustworthy in terms of producing safer vegetables and the lowest trust level was associated with imported vegetables. Gender, household size, years of stay in Australia, trust perceptions, and country of origin concerns had a significant influence on the respondents’ intentions to pay a premium price for domestically produced vegetables. The study revealed that consumers respond to food safety concerns and this creates an opportunity for the vegetable industry to respond to these concerns.
Keyword Food safety concerns
Trust perceptions
Supply chain
Vegetables
Premium price
Australia
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: HERDC Pre-Audit
School of Agriculture and Food Sciences
School of Economics Publications
 
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Created: Thu, 11 Aug 2016, 11:38:02 EST by Anoma Ariyawardana on behalf of School of Agriculture and Food Sciences