Energymark: empowering individual Australians to reduce their energy consumption

Dowd, A., Ashworth, P., Carr-Cornish, S. and Stenner, K. (2012) Energymark: empowering individual Australians to reduce their energy consumption. Energy Policy, 51 264-276. doi:10.1016/j.enpol.2012.07.054


Author Dowd, A.
Ashworth, P.
Carr-Cornish, S.
Stenner, K.
Title Energymark: empowering individual Australians to reduce their energy consumption
Journal name Energy Policy   Check publisher's open access policy
ISSN 0301-4215
1873-6777
Publication date 2012-12
Year available 2012
Sub-type Article (original research)
DOI 10.1016/j.enpol.2012.07.054
Open Access Status Not yet assessed
Volume 51
Start page 264
End page 276
Total pages 13
Place of publication London, United Kingdom
Publisher Elsevier
Language eng
Abstract Commitment to increase public awareness of climate change mitigation has risen substantially and so has the appreciation of the impact that comes from voluntary behaviour change. We aimed to test whether a process could be designed that encouraged individuals - from within their existing social networks - to facilitate energy reduction discussions that ultimately changed the way they consumed energy. Our "Energymark" process was grounded in the idea that change is facilitated by several supporting factors including the provision of tailored information, social support, encouragement to set goals, and access to feedback. In this paper we report on the first trial with members of the Australian public. By the end of the trial an average emissions reduction of 20% was reported using a pre- and post-trial carbon calculator incorporating the energy used at home, waste, spending on products and services, beef consumption, and transport. While many identified as climate change aware, and had the socio-economic capacity to make changes, we found that participants of widely varying demographics and dispositions responded to program features, achieving equivalent emissions reductions. This bodes well for the program's effectiveness and warrants further testing of the impact of voluntary action with social processes such as Energymark.
Keyword Behaviour
Carbon
Energy
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collection: School of Social Science Publications
 
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