Representations of women on Australian breast cancer websites: cultural 'inclusivity' and marginalisation

Gibson, Alexandra, Lee, Christina and Crabb, Shona (2016) Representations of women on Australian breast cancer websites: cultural 'inclusivity' and marginalisation. Journal of Sociology, 52 2: 433-452. doi:10.1177/1440783314562418


Author Gibson, Alexandra
Lee, Christina
Crabb, Shona
Title Representations of women on Australian breast cancer websites: cultural 'inclusivity' and marginalisation
Journal name Journal of Sociology   Check publisher's open access policy
ISSN 1440-7833
1741-2978
Publication date 2016-06-12
Year available 2015
Sub-type Article (original research)
DOI 10.1177/1440783314562418
Open Access Status Not Open Access
Volume 52
Issue 2
Start page 433
End page 452
Total pages 20
Place of publication London, United Kingdom
Publisher Sage Publications
Collection year 2017
Language eng
Abstract Despite ‘cultural competence’ rhetoric within health care, women’s varied breast cancer experiences are often overlooked within the ‘pink ribbon culture’ of breast cancer, which focuses on white, heterosexual, middle-class women’s accounts. We present a multimodal critical discourse analysis of four Australian breast cancer organisations’ websites, which provide information and support to women. We examine how they represent the needs and experiences of women from minority groups, specifically lesbians, women from ‘culturally and linguistically diverse’ backgrounds, and women from Indigenous backgrounds. Through the two discursive themes: ‘boys do cry’ and ‘being breast aware’, we illustrate how women from these groups are sometimes included and at times marginalised on websites. We also identify a discourse of ‘diversity’, which seemingly supports ‘cultural competence’ but actually obscures the assumptions that underpin cancer care. We suggest that women who are not white, heterosexual or middle class could find available resources inappropriate, or experience barriers to access.
Keyword Australia
Breast cancer
Cultural competence
Culturally and linguistically diverse
Indigenous women
Lesbian
Multimodal critical discourse analysis
Websites
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: HERDC Pre-Audit
School of Psychology Publications
 
Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 3 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 0 times in Scopus Article
Google Scholar Search Google Scholar
Created: Sun, 17 Jul 2016, 00:20:05 EST by System User on behalf of Learning and Research Services (UQ Library)