Value chain management and rostharvest handling

Collins, Ray (2014). Value chain management and rostharvest handling. In Wojciech J. Florkowski, Robert L. Shewfelt, Bernhard Brueckner and Stanley E. Prussia (Ed.), Postharvest handling: a systems approach (pp. 123-145) Amsterdam, Netherlands: Academic Press. doi:10.1016/B978-0-12-408137-6.00006-5

Author Collins, Ray
Title of chapter Value chain management and rostharvest handling
Title of book Postharvest handling: a systems approach
Place of Publication Amsterdam, Netherlands
Publisher Academic Press
Publication Year 2014
Sub-type Research book chapter (original research)
DOI 10.1016/B978-0-12-408137-6.00006-5
Open Access Status Not yet assessed
ISBN 9780124081376
Editor Wojciech J. Florkowski
Robert L. Shewfelt
Bernhard Brueckner
Stanley E. Prussia
Chapter number 6
Start page 123
End page 145
Total pages 23
Total chapters 20
Language eng
Abstract/Summary In traditional chains linking producers and consumers of horticultural products there is competitive tension between suppliers seeking to sell at higher prices and customers seeking to buy at lower prices. While individual businesses may prosper in such an environment, their independence mitigates against the whole chain achieving outcomes such as food safety, product quality, traceability and sustainability, which are crucial to consumers. The need to guarantee chain-wide outcomes to consumers has resulted in businesses improving their competitiveness by working together instead of remaining independent. In chains where businesses work together, postharvest activities such as grading, processing, packaging, storage and transport can be focused on meeting consumer needs by creating value through attributes such as safety, convenience, taste and nutrition. The more precisely, reliably and economically such needs can be met, the more value can be created. When a chain of collaborating businesses creates value in this way, it not only strengthens the relationships among them but it also builds relationships between the chain and its consumers - features that are very difficult for competitors to copy. This is the essence of value chain management, a business strategy capable of converting the results from postharvest horticultural R&D into powerful competitive advantage.
Keyword Collaboration
Postharvest horticulture
Supply chain management
Value chain management
Q-Index Code B1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Book Chapter
Collection: School of Agriculture and Food Sciences
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