Incentive travel: a theoretical perspective

Mair, Judith (2015) Incentive travel: a theoretical perspective. Event Management, 19 4: 543-552. doi:10.3727/152599515X14465748512803

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Author Mair, Judith
Title Incentive travel: a theoretical perspective
Journal name Event Management   Check publisher's open access policy
ISSN 1525-9951
Publication date 2015
Year available 2015
Sub-type Article (original research)
DOI 10.3727/152599515X14465748512803
Open Access Status File (Publisher version)
Volume 19
Issue 4
Start page 543
End page 552
Total pages 10
Place of publication Putnam Valley, NY United States
Publisher Cognizant Communication Corporation
Language eng
Abstract Despite the economic importance of the meetings, incentives, conferences, and exhibitions (MICE) industry, it remains relatively underresearched. The area of incentive travel is particularly lacking in academic research and remains without a strong theoretical foundation. Anecdotal evidence suggests that incentive travel is seen as an important and significant reward by organizations and their employees. However, while considerable research has examined how to motivate employees in the workplace, including the use of incentives, there has been little examination of why travel makes such as good incentive. In an effort to address this gap, this conceptual article integrates tourism motivation literature with the literature on employee motivation, with particular reference to expectancy theory. Expectancy theory suggests that the valence of a reward (its attractiveness) is a key component of motivating employees. Travel motivation theory helps to explain which particular aspects of travel make it an attractive reward. The article presents an introductory conceptual framework for understanding the relationship between incentive travel and employee motivations and acts as a foundation for future research in this area.
Keyword Expectancy theory
Incentive travel
MICE/business events
Travel motivation
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collection: UQ Business School Publications
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Created: Fri, 17 Jun 2016, 17:01:36 EST by Karen Morgan on behalf of UQ Business School