Climate adaptation of food value chains: the implications of varying consumer acceptance

Lim-Camacho, Lilly, Ariyawardana, Anoma, Lewis, Gemma K., Crimp, Steven J., Somogyi, Simon, Ridoutt, Brad and Howden, Stuart Mark (2016) Climate adaptation of food value chains: the implications of varying consumer acceptance. Regional Environmental Change, 1-11. doi:10.1007/s10113-016-0976-5


Author Lim-Camacho, Lilly
Ariyawardana, Anoma
Lewis, Gemma K.
Crimp, Steven J.
Somogyi, Simon
Ridoutt, Brad
Howden, Stuart Mark
Title Climate adaptation of food value chains: the implications of varying consumer acceptance
Journal name Regional Environmental Change   Check publisher's open access policy
ISSN 1436-378X
1436-3798
Publication date 2016-05-12
Sub-type Article (original research)
DOI 10.1007/s10113-016-0976-5
Open Access Status Not Open Access
Start page 1
End page 11
Total pages 11
Place of publication Heidelberg, Germany
Publisher Springer
Collection year 2017
Language eng
Formatted abstract
Despite there being considerable research and knowledge surrounding the risks of climate change on agricultural productivity, fewer studies have examined risks from a whole-of-chain perspective (i.e. from producer to consumer) and the perceptions of consumers about the climate adaptation strategies of food businesses. This paper presents the findings of a survey of 1532 Australian consumers and how they might respond to a food company’s climate adaptation strategy. Three respondent archetypes, ‘Eco-warriors’ (n = 557), ‘Undecideds’ (n = 600) and ‘Abdicators’ (n = 375), were identified based on their perceptions of risks associated with climate change and their attitudes towards climate adaptation. Further analysis was carried out to understand how each group of respondents would respond to adaptation strategies employed by food companies. Based on the findings of this study, two main challenges are presented for food value chains: (1) translating consumer needs and preferences to niche opportunities arising from adaptation and (2) understanding how best to communicate adaptation benefits based on varying attitudes and information needs. By addressing these challenges, synergies between adaptation goals and competitive strategies in food value chains may be achieved.
Keyword Adaptation
Agriculture
Australia
Business
Consumer perceptions
Supply chain
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: HERDC Pre-Audit
School of Agriculture and Food Sciences
 
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