How can the word "NEW" evoke consumers' experiences of novelty and interest?

Sung, Billy, Hartley, Nicole, Vanman, Eric and Phau, Ian (2016) How can the word "NEW" evoke consumers' experiences of novelty and interest?. Journal of Retailing and Consumer Services, 31 166-173. doi:10.1016/j.jretconser.2016.02.010

Author Sung, Billy
Hartley, Nicole
Vanman, Eric
Phau, Ian
Title How can the word "NEW" evoke consumers' experiences of novelty and interest?
Journal name Journal of Retailing and Consumer Services   Check publisher's open access policy
ISSN 0969-6989
Publication date 2016-07-01
Year available 2016
Sub-type Article (original research)
DOI 10.1016/j.jretconser.2016.02.010
Open Access Status Not Open Access
Volume 31
Start page 166
End page 173
Total pages 8
Place of publication Kidlington, Oxford, United Kingdom
Publisher Pergamon Press
Collection year 2017
Language eng
Abstract This paper examines the role advertising cues play in inducing subjective perceptions of product novelty and how they can evoke consumer interest toward an advertisement. Specifically, it uses behavioral and psychophysiological measures to: (1) investigate the effect of novelty cues on consumers' subjective appraisal of novelty; (2) demonstrate that novelty cues may evoke the emotion of interest; and (3) differentiate the effect of the emotion of interest on liking and arousal. Across two experimental studies, we demonstrated that simply adding the word "new" in an advertisement increases behavioral (i.e., viewing duration) and psychophysiological responses (i.e., cardiac activity) of interest. However, the word "new" did not evoke liking and arousal. This suggests that novelty cues in an advertisement will make the consumers perceive the product to be novel and further evoke consumer interest.
Keyword Advertising cue
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: HERDC Pre-Audit
UQ Business School Publications
School of Psychology Publications
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in Thomson Reuters Web of Science Article
Scopus Citation Count Cited 0 times in Scopus Article
Google Scholar Search Google Scholar
Created: Tue, 03 May 2016, 00:15:18 EST by System User on behalf of Learning and Research Services (UQ Library)