Normative factors influencing hospitality instructors to teach online

Mejia, Cynthia and Phelan, Kelly Virginia (2013) Normative factors influencing hospitality instructors to teach online. Journal of Hospitality, Leisure, Sport and Tourism Education, 13 1: 168-179. doi:10.1016/j.jhlste.2013.09.005


Author Mejia, Cynthia
Phelan, Kelly Virginia
Title Normative factors influencing hospitality instructors to teach online
Journal name Journal of Hospitality, Leisure, Sport and Tourism Education   Check publisher's open access policy
ISSN 1473-8376
Publication date 2013-07
Sub-type Article (original research)
DOI 10.1016/j.jhlste.2013.09.005
Open Access Status Not Open Access
Volume 13
Issue 1
Start page 168
End page 179
Total pages 12
Place of publication Oxford, United Kingdom
Publisher Elsevier
Language eng
Abstract The rapid growth of online learning in higher education has been met with varying degrees of acceptance among faculty and administrators. Although hospitality management instructors recognize the prominence of online learning as the future of higher education, their current apprehensions may hinder institutional strategic objectives. This study examined hospitality instructors' intentions to teach an online course, using the Technology Acceptance Model (TAM), deconstructing subjective norms into student, colleague, and department chair influences. The findings from this research will be useful to program administrators who seek to encourage hospitality faculty to teach online courses.
Keyword Hospitality instructors
Online course
Higher education
TAM2
Structural equation modeling
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collection: UQ Business School Publications
 
Versions
Version Filter Type
Citation counts: Scopus Citation Count Cited 1 times in Scopus Article | Citations
Google Scholar Search Google Scholar
Created: Tue, 12 Apr 2016, 10:24:48 EST by Karen Morgan on behalf of UQ Business School