Academic referent group influences on hospitality students' intentions to enrol in an online course

Mejia, Cynthia and Phelan, Kelly Virginia (2014) Academic referent group influences on hospitality students' intentions to enrol in an online course. Journal of Hospitality & Tourism Education, 26 2: 65-74. doi:10.1080/10963758.2014.900378


Author Mejia, Cynthia
Phelan, Kelly Virginia
Title Academic referent group influences on hospitality students' intentions to enrol in an online course
Journal name Journal of Hospitality & Tourism Education   Check publisher's open access policy
ISSN 1096-3758
2325-6540
Publication date 2014-05-07
Year available 2014
Sub-type Article (original research)
DOI 10.1080/10963758.2014.900378
Open Access Status Not Open Access
Volume 26
Issue 2
Start page 65
End page 74
Total pages 10
Place of publication New York, NY, United States
Publisher Taylor & Francis
Language eng
Abstract Despite the popularity and growth of online courses in hospitality higher education, there still exists ambivalence toward this form of course delivery. Greater scheduling flexibility and accommodation of an ever-growing population of nontraditional students are presented as sup-porting online course adoption in programs still apprehensive toward this form of instruction.Given the pervasive nature and accessibility of Internet-based learning, this study utilized the technology acceptance model to determine the academic referent group influences on students’intentions to enroll in an online course. Findings revealed plausible referent group influences that could be leveraged to encourage students to enroll in an online course, which would ultimately facilitate a positive learning experience.
Keyword Technology acceptance model 2
Hospitality students
Referent groups
Subjective norm
Online course
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ
Additional Notes Published online: 7 May 2014

Document type: Journal Article
Sub-type: Article (original research)
Collection: UQ Business School Publications
 
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Created: Tue, 12 Apr 2016, 10:04:15 EST by Karen Morgan on behalf of UQ Business School