Hospitality instructor's preference for blended teaching: a bridge to full online course delivery?

Mejia, Cynthia and Phelan, Kelly Virginia (2014) Hospitality instructor's preference for blended teaching: a bridge to full online course delivery?. Journal of Teaching in Travel & Tourism, 14 4: 343-364. doi:10.1080/15313220.2014.955304


Author Mejia, Cynthia
Phelan, Kelly Virginia
Title Hospitality instructor's preference for blended teaching: a bridge to full online course delivery?
Journal name Journal of Teaching in Travel & Tourism   Check publisher's open access policy
ISSN 1531-3220
1531-3239
Publication date 2014-10-14
Year available 2014
Sub-type Article (original research)
DOI 10.1080/15313220.2014.955304
Open Access Status Not Open Access
Volume 14
Issue 4
Start page 343
End page 364
Total pages 22
Place of publication Philadelphia, PA, United States
Publisher Routledge
Language eng
Abstract A substantial body of empirical research exists on the topic of online teaching and learning; however, few qualitative studies have been conducted examining the deeper reasons for teaching online and no studies of this type have been performed in the hospitality discipline. This research sought to understand the subjective norms influencing hospitality faculty to teach online. Data were coded according to TAM2 constructs and sub-coded revealing emergent themes. Findings demonstrated hospitality faculty's propensity for blended learning as well as other strategies for improved online instruction
Keyword Hospitality instructors
Blended learning
Online course
TAM2
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ
Additional Notes Published online: 14 Oct 2014

Document type: Journal Article
Sub-type: Article (original research)
Collection: UQ Business School Publications
 
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Created: Tue, 12 Apr 2016, 09:48:56 EST by Karen Morgan on behalf of UQ Business School