Negative experiences and donor return: an examination of the role of asking for something different

Masser, Barbara M., Bove, Liliana L., White, Katherine M. and Bagot, Kathleen L. (2016) Negative experiences and donor return: an examination of the role of asking for something different. Transfusion, 56 3: 605-613. doi:10.1111/trf.13390

Author Masser, Barbara M.
Bove, Liliana L.
White, Katherine M.
Bagot, Kathleen L.
Title Negative experiences and donor return: an examination of the role of asking for something different
Journal name Transfusion   Check publisher's open access policy
ISSN 1537-2995
Publication date 2016-03
Year available 2015
Sub-type Article (original research)
DOI 10.1111/trf.13390
Open Access Status Not Open Access
Volume 56
Issue 3
Start page 605
End page 613
Total pages 9
Place of publication Hoboken, NJ, United States
Publisher Wiley-Blackwell Publishing
Collection year 2016
Language eng
Formatted abstract
BACKGROUND: Negative donation experiences, including vasovagal reactions, deter donor retention. However, whether this deterrence effect varies as a function of whole blood (WB) donation history and requests to donate the same or a different product remains unclear.
STUDY DESIGN AND METHODS: The responses of 894 eligible WB donors who had been approached to convert to plasmapheresis and 954 eligible first-time plasmapheresis donors who had been surveyed on their last donation experience and their intention to donate plasma were considered. This information was matched with individual vasovagal reaction records, deferral category, WB donation history, and subsequent donation behavioral data obtained from the blood collection agency.
RESULTS: Path analysis indicated that the application of a deferral and an officially recorded vasovagal reaction decreased donors' intentions to continue plasmapheresis donation, but had no effect on WB donors' intentions to convert to plasmapheresis. Consistent with past findings, vasovagal reactions occurred more frequently with female and inexperienced donors.
CONCLUSION: Experiencing vasovagal reactions and deferrals may not universally deter donors from continuing to donate. Rather, the offer to convert to another form of donation—in this instance, plasmapheresis—after experiencing a negative donation event while donating WB may be sufficient to eliminate the deterrence effect on retention.
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ
Additional Notes Published online 15 October 2015

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2016 Collection
School of Psychology Publications
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