Interpersonal communication about climate change: how messages change when communicated through simulated online social networks

Connor, Paul, Harris, Emily, Guy, Sophie, Fernando, Julian, Shank, Daniel B., Kurz, Tim, Bain, Paul G. and Kashima, Yoshihisa (2016) Interpersonal communication about climate change: how messages change when communicated through simulated online social networks. Climatic Change, 136 3: 463-476. doi:10.1007/s10584-016-1643-z


Author Connor, Paul
Harris, Emily
Guy, Sophie
Fernando, Julian
Shank, Daniel B.
Kurz, Tim
Bain, Paul G.
Kashima, Yoshihisa
Title Interpersonal communication about climate change: how messages change when communicated through simulated online social networks
Journal name Climatic Change   Check publisher's open access policy
ISSN 1573-1480
0165-0009
Publication date 2016-06
Year available 2016
Sub-type Article (original research)
DOI 10.1007/s10584-016-1643-z
Open Access Status Not Open Access
Volume 136
Issue 3
Start page 463
End page 476
Total pages 14
Place of publication Dordrecht, Netherlands
Publisher Springer Netherlands
Collection year 2017
Language eng
Abstract Climate change communication research has mainly focused on how to communicate climate change effectively to the public. By contrast, how such information is then spread through interpersonal social networks has been neglected, despite being an essential component of cultural change. Using a Facebook-like format, we examined what types of climate change messages ‘survive’ when passed between individuals via communication network chains. We found that statements centred on conventional climate change topics (e.g., its impact on the natural world and human health) survived longer in communication chains than those with less conventional topics (e.g., its impact on societal competence, development, or communality). Moreover, statements about gains from mitigation (gain-frames) survived more than those about costs of non-mitigation (loss-frames) in initial communications, but loss-framed information survived more later in communication chains. In light of research showing that climate change messages focused on society and/or gain frames can motivate action, this research highlights a challenge by showing that these messages are less likely to be spread throughout society.
Keyword Interpersonal communication
Climate change
Simulated online social networks
Communication chains
Society
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: HERDC Pre-Audit
School of Psychology Publications
 
Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in Thomson Reuters Web of Science Article
Scopus Citation Count Cited 0 times in Scopus Article
Google Scholar Search Google Scholar
Created: Tue, 22 Mar 2016, 00:23:04 EST by System User on behalf of Learning and Research Services (UQ Library)